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The transformative power of words

About us


Free Word is run by a small, dedicated staff led by Director Rose Fenton.

  • Rose Fenton, Director

    Rose is a co-founder of  LIFT (London International Festival of Theatre) and was its co-Director for 25 years until 2005.  After leaving LIFT she worked as a producer and arts policy advisor developing and facilitating projects across Europe and beyond,  including in Iran and the Far East.  She co-authored the Arts, Culture and Creativity Strategy for the London Olympic Park post-2012; and was part of the  team developing the shortlisted bid for Lublin, Poland to become European Capital of Culture 2016. Rose is a Mentor for the Clore Leadership Programme and sits on the boards of Dance Umbrella and Aerowaves, and on the Advisory Board of Tipping Point. She has received an Honorary Doctorate from De Montford University and an Honorary Fellowship from Dartington College of Arts. With Lucy Neal she co-wrote The Turning World: Stories from the London International Festival of Theatre (The Gulbenkian Foundation, 2005). In 2005 Rose was awarded an OBE for Services to Drama.

  • Naomi Allen, Arts Fundraising Fellow

    Naomi graduated from Goldsmiths College in 2013 with an MA in Visual Anthropology. This course honed her documentary filmmaking skills and reignited her passion for the visual arts. Prior to this, she lived in India for nearly two years where she worked as Outreach Manager with the award-winning media and human rights NGO, Video Volunteers. In 2010 she graduated from the University of Cambridge with a degree in Archaeology and Anthropology. When not at Free Word she can often be found on her yoga mat, working on her freelance film projects or cooking for friends (though not simultaneously)! Naomi is a fellow of the Arts Fundraising and Philanthropy Programme, managed by Cause4.

  • Sharon Ayre, Duty Manager

    Sharon moved down to London from the North East in 2008. Having worked for five years in live music events, she turned her back on the rock and roll lifestyle in early 2011 to join Free Word as Duty Manager. She loves Russian literature, Nineteenth Century Gothic and contemporary writers such as Chuck Palahniuk, Irvine Welsh and Ian McEwan.

  • Bern Roche Farrelly, Administrative Assistant

    Bern was born in Dublin in 1979. He moved to London in 2002 to study Fine Art at the Chelsea College of Art and Design. Most weekday mornings he can be found at the reception desk in Free Word in his capacity as an Assistant Administrator. His favourite thing about the job is explaining what the centre is to people who walk in off the street just looking for directions. Outside of work he continues to produce drawings, sculptures and performances as a contemporary artist. He enjoys reading footnotes, wearing bowties, drinking coffee and, most of all, talking.

  • Tim Fletcher, Building Manager

    Tim graduated from the University of Hertfordshire with an English Literature with Drama degree in 2006. He then began work for Trestle Theatre Company at their Arts Base in St Albans. Most recently he has worked at Jacksons Lane for two years as Operations Manager before joining the Free Word team in May 2012. He loves reading a good book, attending theatre and live music and drinking copious amounts of tea.

  • Eleanor Lang, Executive Director

    Eleanor has spent six years working for a number of arts organisations including the Donmar Warehouse, Y Touring Theatre Company and BAC, as well as working as a freelance producer. Mostly recently she spent a year at the Bush Theatre as their General Manager. Eleanor is on the advisory board of Non Zero One, Tonic Theatre and Y Touring. She is a board member of Kandinsky Theatre and Rose Bruford College.

  • Lauren Mooney, Administrator and PA to the Director

    Lauren graduated from the University of Liverpool in 2012 with a degree in English Literature and Language. She then moved straight to London, Dick Whittington-style, and started working in administration, as well as Assistant Producing the 2012 London Horror Theatre Festival. She particularly enjoys directing, producing and reviewing theatre, and has written for Exeunt and A Younger Theatre. Outside the arts, her main interests include eating biscuits and spying on other people's dogs.

  • Tricia Rich, Communications and Development Officer

    Tricia joined Free Word from Citizens UK, where she worked for three years developing their communications. She has a Masters degree in Peace Studies from the UN mandated University for Peace and has worked as an election observer in El Salvador, with community groups in Costa Rica, and written for openDemocracy and Peace & Conflict Monitor. Tricia is interested in the role and responsibility of culture and the arts in building a more peaceful and sustainable world. 

  • Sam Sedgman, Digital Producer and Editor

    Sam graduated from the University of Warwick in 2009 with a degree in English and Creative Writing, and moved promptly to London to pursue a career in the theatre. After completing a master’s degree in Text and Performance at RADA and King’s, he started working in the digital media team at the National Theatre. After leaving the NT to become a freelance content producer, he joined the Free Word team in 2012, looking after the website and all things digital. He remains a writer and performer in his spare time, and enjoys board games, TED talks and obscure London trivia.

  • Rowan Spray, Duty Manager

    Rowan is an artist and freelance photographer with a background in literature. She grew up in the Forest of Dean, Gloucestershire, before studying English Literature & Cultural Criticism at Cardiff University, graduating in 2004. Since then she has lived in London, also attending Camberwell College of Art. She has worked at Free Word since 2009 whilst continuing her photographic practise. She especially loves reading long letters from friends.