Designing Trade Show Displays

Designing Trade Show Displays for Your Target Audience

Designing trade show displays requires a strong understanding of your target audience. That includes their industry, buying authority, and product interest.

Once you know your target audience, designing an exhibit that resonates with them becomes much easier.

Target Audience

When designing your trade show displays, such as, you must know your target audience. This will allow you to create a unique and engaging space that will help you attract attendees.

You should identify and research your ideal customers to determine your target audience. This will help you understand their interests, needs, and pain points.

It can also help you choose the right type of event to exhibit at. Not all events are the same, and you don’t want to waste your time or money exhibiting at an event that doesn’t appeal to your ideal customer.

Knowing your target audience will also help you set measurable goals. For example, you might set a goal for how many people you want to collect their contact information or how many sales you’d like to make at the trade show.

Exhibit Design

Designing trade show displays is a process that requires a great deal of planning. It starts with determining the message you want to convey, then continues with the design and construction of your exhibit.

The exhibit design process is often collaborative, with the designer collaborating with curators to determine the exhibition’s goals and how to convey those messages through the space best. This includes thinking about how to group objects, what colors or patterns are best for the design, and whether the exhibit should include interactive elements.

Exhibit Materials

The materials you use when constructing your trade show displays, like those from Infinity Exhibits, can make or break the success of your event. Choose materials that captivate your audience, narrate the right story, and attract leads.

Brochures are a common trade show display material and can be used to share a company mission statement or product features. They also serve as an educational tool to introduce attendees to your brand, services, or products.

Banners are another popular display material that can be hung from a stand or placed next to your booth for simple, easy messaging. These large-format graphics can be printed on dye-sublimated fabrics to ensure crisp, vibrant colors and long-lasting print.

Floor decals are a unique choice that adds a fun and exciting element to your exhibit. These short-term stickers and decals come with adhesives that allow you to peel and place them directly on the floor of your booth, a way to brand your space further.

Exhibit Maintenance

Exhibits are investments that must be maintained, especially if used for a long period. This means they’ll need to be installed and dismantled, packed up and shipped numerous times, and stored in storage for extended periods when not in use.

Maintaining your exhibits should be a part of the planning process, and it’s important to ensure that all maintenance needs are taken care of on a routine basis. Routine inspections can catch issues before they become serious, saving you money by avoiding costly repairs and replacements.

It’s also a good idea to regularly replace fabric graphics, which can become damaged over time. This can help your booth look fresh and updated, keeping your company’s branding front and center.

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