In the modern age, it’s easy to put a lot of emphasis on the importance of digital marketing. The digital world is only growing, after all, and with more destinations than ever to have your marketing reach a new audience, it makes sense to focus your attention there. However, this could be excluding the impact that real-world marketing can have and how some opportunities there can’t be found in the digital sphere.
It’s unlikely that this option is entirely new to you, but it could be that you’ve historically put digital marketing first. If that’s the case, where do you go from here? What are the best ways to draw attention to yourself?
Partnerships and Sponsorships
You don’t have to look very far at all to see this kind of marketing in action. Turn on the TV and watch some sport and you’ll immediately see both the players and the arena covered in various logos – and that’s before you get to any sort of more direct adverts that might be present.
The way that you go about this might be more low-key in nature – involving sponsorships and partnerships with various professionals who can showcase your brand to new audiences. This might be done by simply having your logo present on the equipment that they use, as can be investigated through professionals like anthembranding.com.
It still might take market research to identify the best sports and areas to deploy these techniques, but it is an avenue well worth exploring.
Billboards
This could be the option that you think of when the idea of real-world marketing comes to mind, and it’s something that still sees a great deal of success today. As long as people are still going outside and driving along busy roads, billboards are still going to be successful. Stuck in traffic? You’re bound to see it when you’re looking around for something to distract you from the tedium of the moment. Even if you’re not stuck in traffic, any passengers will be likely to see it when going past – and there are so many people that might go past this on a regular basis.
Obviously, that all depends on where you’re talking about, and some of the more prime locations are naturally going to be expensive, but that doesn’t mean it’s not worth a try.
Large Events
There is an alternative approach that you could look to take here, and one that might be more focused on a sense of community than others. If you’re trying to establish yourself as a local business, looking into events where others like you gather could be worthwhile. This gives you a chance to set up a stall and gives people who wouldn’t normally seek you out the option of trying something new.
Here you could deploy the idea of free samples or other techniques to get your foot in the door, but you might find that the exposure to new audiences and the professional bonds forged with other businesses to be ample incentive.
